MATTHEWS/MADE                                        HUMAN CRAFTED BRAND CREATIVE + COPY                            

Erik Matthews is a Denver-based independent advertising creative and copywriter who makes work people like for brands people love.

[ ELEVATOR PITCH ]

Born in boutique shops, forged in global agencies, currently operating as a free-agent collaborator, l've helped shape words and ideas for emerging companies to some the world's best-known brands — with an obsession for smart strategy, audacious ideas, compelling storytelling, and business-altering results.

Featured Work

Corpay

FleetCardsUSA

Glock

[ SERVICES ]

What I Do

  • Client Immersion

    Business Objectives

    Competitor Analysis

    ‍Strategic Roadmapping

  • Mission, Vision & Values

    Taglines

    Key Messages

    Brand Narratives

  • Creative Concepts

    Development & Refinement

    Cross-Channel Execution

    Creative Direction

  • Brand

    Advertising

    Broadcast

    Digital & Social

    Print, Direct & OOH

    Retail & Shopper

    Websites

    Collateral

  • Strategy & Canvassing

    Business Names

    Product & App Names

    Availability & Ownership

    Origin Stories

[ BRAND SNAPSHOT ] 
[ DEEP THOUGHTS ]

“The greatest inspiration for creating authentically human advertising exists in the places where your imagination is free to run wild.”

-Erik